​The MFAA's focus is to provide a clear translation and prioritisation of our strategic intent into easily accessible development solutions. These solutions derive from a best practice framework for analysing, designing, developing, delivering and evaluating business relevant initiatives and activities.

MFAA encourages a culture of continuing professional and personal development offering a range of development options. DEVELOP seeks to provide a central point of reference for members and stakeholders seeking education, professional development and event opportunities.